We were tasked by the customer experience training team of a telecommunications company to develop a mobile microlearning app aimed at boosting trainee engagement and long-term stickiness. The strategic approach centered heavily on gamification, drawing design inspiration from popular educational platforms like Duolingo as well as the reward mechanics typically found in mobile games.

I led the product design and UI/UX design for this endeavor and was also involved in development in some capacity. We used Unity as it allowed us to quickly achieve the level of interactivity and visual polish we wanted for a gamified learning experience.

Within the experience, users watched short videos and completed quizzes to earn coins, which could then be spent on personalizing their avatars, purchasing tangible rewards provided by the client’s internal team, or competing for the top spot on regional leaderboards. The platform was incredibly well received, earning praise from learners and prompting outside departments to actively request that their own training content be integrated into the ecosystem.